You have heard it before; you will hear it again, “Targeted Traffic” is the way to go, and Twitter is by no means an exception. Once you start using this wonderful tool, you realize the big potential of it. The more people you follow, the more people that in turn will follow you. But you have to be selective on the ‘quality’ of both sides of these actions.
Let’s start this article with something really important, you have to make up your mind, and decide upon the usage that you are going to give to your twitter account. A great deal of twitter users, think right from the beginning in marketing goals, so let’s focus in this subject for a while.
Marketing efforts are going to be easier if your audience is interested in the particular subject or niche of the product you are offering. Your principal objective, as a twitter user is to narrow your following/followers audience as much as possible, and around a given theme, that is the niche that you intent to promote. Use any tool you may find, as a traffic guide to get as much targeted traffic as possible, and I can assure you, that there are more than a few, in the web.
While doing so, focus yourself in delivering quality content to your followers, as opposed to sending just a lot of affiliate links. The goal in this phase, is to make yourself a source of useful information, or better yet, an expert in the field you are tweeting about.
You can become quite popular by either commenting your day to day whereabouts, or directing your friends and followers to an interesting web page related to your niche, or even building a rss feed about it, and from time to time, submitting a few post out of that very same rss feed. You can also find many tools to do these tasks automatically in your behalf.
Before to implement any marketing strategy, be sure you have taken the time to truly know your audience, at least from the big picture perspective. Show your interest by making occasional comments on replies to your tweets, and by all means, keep an eye in your direct messages.
Now it would be the perfect time to try to funnel prospects into any other website of yours, like a blog for example, let them know where to find you in other places different than in the world of twitter. This is an excellent way to expand your possible prospects.
Successful marketing tweeters try to stealth their targeted traffic, by making relevant comments, and avoid going too direct in a sales approach. The may do so by telling a story around a particular theme or event, and dropping a link for the final part of it, or even to the full details. Of course, immersed in that story, affiliate offers are provided, as meaningful comments making sense inside of the storyline itself.
Now get into your twitter account, start managing your targeted traffic and may you have success in your endeavors.
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G.Castillo – Webmaster of http://www.websitedesignerblog.com/
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