How to Use Pay Per Click Campaigns to Get More Website Traffic

Pay-per-click (PPC) is one of the easiest ways to get more website traffic to your site. You simply bid for keywords that you think your potential customers will use to find a site with a product like yours. Once the user searches for a term that you have bid on, the user will have the ability to click on your link and see what you have to offer. Sounds great right? It is very easy for your budget to get blown out of proportion and bidding on keywords that aren’t relevant can really cost you.

So how do you manage PPC?

Just like all other forms of advertising, you need to be able to track how effective your campaign is. You can do this by setting up different squeeze pages for different campaigns. It’s best to just start out with a few keywords and do some A and B testing to optimize those keywords so you can receive the highest results.

Here’s an example. Let’s say you own a Sports Store and you obviously want people to buy stuff from you. You would use some keywords like this:

Adult Baseball Bats

Youth Baseball Gloves

Youth Soccer Goal

Get the point? They are highly targeted for products that you sell within your site. Whereas keywords like this are too vague, and can often times be clicked by an unintended audience:

Sports Store

NFL Shops

Online Sports Stores

These visitors may or may not be looking for what you’re selling, therefore the quality of the keyword goes way down. Your audience is not targeted as much. Therefore you’re wasting money, focus your efforts on targeting high quality website traffic.

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