Cost Per Action – Is CPA Marketing Your Easy Way to Internet Wealth?
Cost Per Action marketing is often mentioned as a fast way of making big money on the Internet. But is it really easy to make money promoting CPA offers? The advantage of CPA marketing compared with traditional affiliate marketing is that you can get paid without making a sale. This makes it possible to achieve much higher conversion rates.
The bad news is that if you can not drive traffic to the CPA offers, you will not make any money regardless of how good the offers are. Like everything else on the Internet, no matter how good the landing page is, by itself it will not attract much traffic. If you can not make any money promoting Clickbank products, it is unlikely that you will make much money promoting CPA offers.
The good news is that if you can drive traffic, CPA marketing can be a license to print money. Since you can make money without people having to take out their credit cards, the conversion rates can be very high. In addition, CPA sales pages are generally of much higher quality than Clickbank sales pages. This makes it possible to earn good money by promoting CPA sales offers.
Using free traffic to promote CPA offers is unbeatable but few people can generate enough free traffic. Instead most CPA affiliates will have to pay for the traffic. The most common sources of paid traffic are PPC (Pay Per Click) ads, CPM (Cost Per Mille) banners and social media advertisements. Just remember to read the instructions of the specific CPA offers you promote. Some offers do not allow you to bid on certain keywords, others do not allow ads on social media sites, just to mention two of the most common restrictions.
One of the most profitable ways of generating cheap traffic is to find sites without ads and ask the owner if you can pay them to get your ad onto their site. This is one of the best ways of getting extremely cheap traffic. But you need to be aware that once in a while, someone may take your money without displaying your ad on their site. So start with paying for just one week, this gives you the chance of testing both the site and the owner without risking much money.
If you want to make big money as a Cost Per Action affiliate, you need to be able to drive targeted traffic to the right CPA offers. By knowing what target group will be interested in certain CPA offers your conversion rates can sky rocket. Testing gives you the knowledge you need in order to target the right offer to the right market. But testing on the Internet is both cheap and fast. Just make sure that you track every campaign you run. If you are not tracking your campaigns, you are wasting both your money and your time.
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