Introduction If you are a merchant that uses coupons and special promotions such as clearance sales, site wide free shipping or other marketing tool that have a limited life span and also have an affiliate program which you use as sales channel to promote those campaigns, then this article is intended for you.
Avoid mistakes that can cause problems during or after the campaign which are in most of the cases customer service issues that probably harm your image in the minds of your existing or potential customers and will potentially hurt your brand in the long run. (continue…)