There is a lot of talk about social bookmarking when it comes to search engine optimization, and it’s sometimes hard to see through the haze of marketing to the true facts.

Basically, social book marking services go to sites such as Digg, Stubmleupon, Reddit, Delicious and create links to your site, tag it and share it with the world.

This can help drive traffic to your site in two ways. First, if you have a novel or interesting site, people will naturally be drawn to it and follow the links to your doorstep. People spend hours on social book marking sites and use it to find the majority of their information. If you send readers to an interesting article or valuable service, they will naturally send a link to their friends, and their friends will do the same. Secondly, each one of the links provided by a social book marking service will deliver “link juice” to your site.

“Link juice” is jargon for site credibility in the eyes of search engines. Social book marking sites have a lot of credibility, and with each link it gives your site a bit of that credibility. So even if nobody looks at the social bookmark on Digg, the site will help your site a little more credibility.

The way this works is that when the bots from Google or Bing search your site, they find back links to sites with a lot of credibility. So even if it’s just a blank link, those search spiders will assume that there is a reason for the link, thus believing that your site has credible information within.

There is a downside to social bookmarking services though, there are many disreputable companies that will take your money then spam social book marking sites with garbage — and that garbage is directly connected to your site. The social bookmarking sites don’t like it and nor does Google, using a dirt cheap social book marking service is an easy way to get your site kicked out of search engine rankings completely.

So webmasters looking to capitalize on social bookmarking services should make sure they find a good service that goes at a natural pace with good content.


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