The Work At Home Guide

Online Press Releases: How to Use Them, How to Write Them

Posted in Public Relations October 17, 2006 ( Read | Bookmark )

Sending out a press release over the internet can be a great way to get a lot of free media coverage. If you want to be on radio/TV or in print, and not have to pay for it, this is an absolutely great way to go.

It really helps if you can tie your release into a big news/media story, such as a Super Bowl win, or a natural disaster, so when people search for those popular topics, your release might show up. Remember, your story must also be newsworthy, and answer the question “who cares.” (continue…)

The RoHS Debate - Do We Need RoHS in the US?

Posted in Public Relations October 13, 2006 ( Read | Bookmark )

RoHS is often referred to as the “lead-free” directive. The RoHS directive took effect on July 1, 2006.

The RoHS WEEE directive restricts the use of six hazardous materials in the manufacture of various types of electronic and  electrical equipment. RoHS COMPLIANT also referred to as RoHS 5 or RoHS 20.

In other words - any manufacturer that plans to sell electronic goods to the European Union must make sure their products comply with the RoHS directive. (continue…)

What is Customer Relationship Management?

Posted in Public Relations September 29, 2006 ( Read | Bookmark )

Customer relationship management, or CRM, refers to reliable systems, processes, and procedures that allow companies to better manage customer relationships.  It is a corporate level strategy that focuses on creating and maintaining effective communication with its customers. Ideally, a sound CRM strategy should develop an end-to-end process that encompasses sales, customer service, and marketing. (continue…)

Choosing A Career In Public Relations

Posted in Public Relations August 22, 2006 ( Read | Bookmark )

People that are in positions of demand in the publications domain often say that a career in public relations is amongst the most competitive, most industrious and most pleasing of profession possible. This is totally understandable as PR is a career that is full of responsibilities that hold the future of the company in their hand. You need the education for this industry. (continue…)

No budget for PR? Do it yourself with the help of technology

Posted in Public Relations August 16, 2006 ( Read | Bookmark )

Small businesses and non-profit organizations may not have the budgets to hire a PR firm, but that doesn’t mean they can’t still benefit from the advantages of editorial coverage. The Internet and technology are making it easier and cost-effective for small businesses and organizations to manage their own PR. (continue…)

Writing Killer Press Release for Massive Publicity

Posted in Public Relations August 16, 2006 ( Read | Bookmark )

Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article will give you some tips about how to write killer press release to get massive free publicity for your business. (continue…)

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