Boost your sales with an easy to execute plan for gaining recommendations from your customers. For small business owners, referrals are one of the most overlooked means of increasing revenue. Here’s some advice and a sales lesson so you don’t miss this gold mine of opportunity, plus a few tips to help you feel comfortable doing it. The last and most effective step in the sales process is “ask for the order”. (continue…)
Tap Customer Referrals, The Hidden Gold Mine
Sales Techniques to STOP Using If You Want to Sell More
The differences between top sales professionals and the rest of the crowd isn’t just about what they DO, it’s about what they DON’T do as well! Over the course of more than 20 years developing the MasterStream Method, we’ve identified over two dozen traditional selling approaches that, upon closer examination, cause more damage than good. In this article, we’ll begin exploring several mistakes sales professionals make, starting with: (continue…)
How to Write a Killer Sales Letter
When writing a sales letter there are certain rules you should follow. Your main goal when writing a sales letter is to catch your readers interest. Before you begin to write your sales letter, research your target audience. Learn what their common needs and problems are. Now let’s continue to the content of the sales letter.
Your headline is key. Go through newspapers, and other ads to see what headlines strike you as effective. You want your headline to jump out at the reader. Your headline should also point out how it will benefit your reader. For instance (continue…)
Stick Packaging Gives Old Favorites New Life
“There’s an old adage in the marketing world that packaging makes the product,” says Neil Kozarsky, president of Technical Help in Engineering and Marketing (T.H.E.M.), a leading US-based provider of small and medium-volume flexible stick packaging. According to Kozarsky, “a corollary of that adage is that repackaging can revitalize and reinvent a product, effectively giving it a second life.” (continue…)
Giving Your Customers What They Want: Increase Revenues Through Product Recommendations
Right This Way, Please…
When you’re sandal shopping at your favorite Shoe Emporium, you may be drawn to the boot display across the aisle. Although you didn’t come in looking for boots, you find yourself checking out with both beach sandals and ankle boots. This is the concept behind using product recommendations on your website: (continue…)
4 Sneaky Ways To Slaughter The Price Concern Of Your Prospects
Who says you have to always compare apples to apples? Try comparing apples to oranges instead. Use these 4 ‘sneaky’ techniques for your website and watch your sales grow!
Sneaky Technique #1
Confuse the price concern with indirect comparison.
Let’s say that you are selling CDs for a seminar. You can go around the price issue by saying this…
“The CD-set may cost $397, and that’s a lot of money. But think about the money you saved if you actually went to the 3-day seminar. (continue…)
Learning to Make the Sale
If you think about it, every human being is a good sales person…they just aren’t aware they have this hidden talent.
But the truth is, we’re all actually selling things and constantly use these four steps below:
When you see the trailer for a new movie you’d like to see, you immediately think of friends and family that would enjoy the flick as well.
A New Way To Look At Product Knowledge That Will Close More Deals, Guaranteed
Part of a 19 chapter professional sales series, today we are taking a hard look at product knowledge and your probable lack of it. Knowing not only your product or service but by expanding your knowledge in your potential clients industry will help you not only meet your customers needs but also anticipate them thereby increasing your status and credibility to that of a consultant rather than a traditional sales person. This will close more deals, bring back more repeat business and ultimately put more money in your bank. (continue…)
Did You Sell Something Today
Joe had a full day with 9 appointments. He comes back to the office with his head hung. The boss asks, “Did you sell something today?”
“Not one dang thing”, retorts Joe, “The competition is killing us!”
I just wonder how many salespeople and sales mangers have similar days?
A recent list of stats on salespeople from www.JustSell.com is as follows: (continue…)
Knowledge Is Power - Using Ebay Market Research
New eBay retailers are often overwhelmed with all the choices they have to make—what to sell, what to charge, how to list an item. Thankfully, there are numerous tools available to answer those questions. eBay sold the data on every sale they’ve ever made to various companies. They’ve in turn, created tools to interpret that data and spot trends and patterns in it. According to Anthony Sukow, CEO of market research giant http://terapeak.com/, “Having access to eBay data empowers you with respect to the market.”
What Can Market Research Tell Me? (continue…)