What I’m about to tell you may go against your beliefs on the most effective way of advertising your products over the internet. You see the media is always coming up with funny and very entertaining advertisements, and it’s only natural for you to follow in the same path.
However, have you ever thought that what works for huge corporations (who have the time, money, and resources) may not work for you? Unless you have the resources and the patience to wait for results, there is simpler more direct path. Let me ask you:
“What is the main reason why you chose to invest time with internet marketing? Is it to entertain people? Show people how clever, unique, and professional you are? Or did you get into internet marketing to sell your product make some money?”
I truly hope you are here to make money because that’s what I’m going to help you accomplish! Sure, having funny and entertaining stuff on your website may generate some traffic to your website through word-of-mouth.
However, in order to convert your viewers into paying customers for your product, all you really need is a plain and ‘unimpressive’ website with a sales letter. Now when I say unimpressive, I mean a site without all those unnecessary graphics and animations that make advertisement ‘fun and attractive’.
I’m not saying don’t put any graphics or pictures at all. You should have a few simple graphics on your page to make it somewhat presentable, but don’t make that your main focus.
Instead, focus your time writing emotional content. First, grab their attention with a headline, make your audience interested in your product, and create a desire for your readers so that you make money when they buy and refer business your way!
You see, many advertisers try to grab your attention with gimmicks that doesn’t relate to your product or provide the reader with a benefit. Your website visitor sees your gimmick and thinks, “Wow, that’s pretty funny. Haha,” then leaves your website without even knowing what you are offering. That’s not good.
Confucius said, “A picture is worth a thousand words” and that’s the problem if you want to sell your product. If you advertise mostly with images and animations, viewers will have a thousand interpretations!
Words can communicate more precisely the message you want get through to your viewers. There is A LOT less room for interpretation. Visually, it’s a lot less appealing, but it is A LOT more effective for pushing your products!
When you are building your internet marketing business, it is not to win the “World’s Most Entertaining Website” award. Your goal is to win the “World’s Most Profitable Website” award.
Impress your viewer with the emotions that they are going to get if they buy your product. Words are a much more effective than pictures. And at least they’ll remember you as the person with the website that can change their lives with a product, instead of the “funny and professional” looking person.
If you are wasting your time and money in developing entertaining ads and receiving very little return on investment, you need to take the more direct path of convincing your prospects to purchase by stirring up their emotions instead of entertaining them.
Alan Quan is a certified Internet Coaching Empire coach and specializes in helping people build their own successful internet marketing business. Visit his website at http://e-bizcoachalan.com/success.htm and find out how he can help you to quickly accomplish your goals and boost your internet profits.
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